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This channel is for the mature, career-established, business-owning, self confident, fun-loving 40+ year old bride who just wants to get some ideas for her own wedding, chat it up about wedding issues / problems they're facing, discuss reframing what a bride today is and more. Come on in! Whether this is your first, second or third+ marriage, whether you have kids or don't, straight, gay, bi, Christian or non-religious, drinkers or sippers, dog-owners or cat-lovers - whatever kind of bride you are, you're welcome here.

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Why I chose an alias for my last name

Aug 20, 2022

Getting married at 40 posed many new challenges (and opportunities!): one of them being what to do with my new last name. I wanted to take the surname of my husband, but I also wanted to be mindful of my own brand that I've built over these first four decades of my life - as well as my entire professional career, nearly two decades at the time. If I had to legally change my name (again, my choice), as a marketer / brander, I wanted it to be to my advantage. Changing from Smith (my maiden name) to Johnson (my new legal surname), wasn't much of a difference, short of 3 extra letters and a move up in the alphabet. Johnson is just as common as Smith - so I got no change in uniqueness there from a business perspective. So I had the brilliant idea of adopting an alias my husband has on social media. This video is about the thought process surrounding that decision - including understanding whether or not that was legally possible to do and how to help people understand the difference between my new legal last name versus my public, business-oriented alias last name.